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The Nourishing Group was founded by Paediatric Dietitian and Nutritionist, Olivia Bates (Liv), after years of babysitting while completing her dietetics degree. Liv realised the challenges parents faced when it came to feeding their children while also learning the adverse effects of poor diet through her studies.

Liv was eager to make a difference to the future diet and lifestyle of adorable little people. She set out to explore what was on offer in the baby food space and found a combination of excessively sweetened, watered-down pouches of food that had been sitting on the shelf longer than the baby had been alive. How did they survive with supposedly no preservatives? The answer – heat treatment! The side effect – Destroying many of the nutrients! The food that was available was little better than a bag of empty kilojoules, providing bub with nothing but energy. There was something missing, it was as if the baby food market had missed a step.

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